BrilSheet · Internal reference
Brand guidelines
01 / Brand overview
Fully automated Google Sheets. Build with AI.
Sheets that run themselves.
Simple
Set up in minutes, no code.
Automatic
Your data arrives on its own, on schedule.
Built with AI
Claude builds and fixes it inside your sheet.
02 / Logo
Primary · wordmark on white
Secondary · mascot lockup
Fully automated Google Sheets. Build with AI.
Variations
- Keep clear space equal to the height of the “B”.
- Minimum width 96 px.
- Never stretch, recolour, outline or add effects.
- Never put Google, Claude or ChatGPT names or logos inside the BrilSheet logo.
03 / Colours
Bril Green
Buttons, links, highlights
Deep Blue
Text, dark sections, footer
Mint
Soft backgrounds, icon circles
Sky
Info backgrounds
Cloud
Page background
Sunshine
Tiny accents only: stars, sparkles. Never text or buttons.
Green is for action. Deep Blue is for words. Keep everything else light.
04 / Typography
Baloo 2
Headings · ExtraBold / Bold
Body · Regular / Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
05 / Icons
Connect
Sync
Dashboard
Tables
Triggers
Logs
Start Here
Help
lucide-react · 1.75 stroke · Bril Green on a Mint circle.
These match the five tabs in every Automated Sheet: Dashboard, Tables, Triggers, Logs, Start Here.
06 / UI elements
Your data has been updated.
07 / Mascot
Friendly
Greets on home and empty states.
Helpful
Guides setup steps.
Smart
Appears beside AI and automation features.
- Once per page section.
- Never distorted.
- Never holding a third-party logo as if it were ours.
08 / Imagery style
Bright, light backgrounds, green accents, real data views.
09 / Voice and tone
Friendly
Talk like a helpful friend, not a manual.
Clear
Short sentences. Plain words. Results first.
Honest
Say what it does and what it needs. No hype.
Empowering
Make powerful things feel simple.
Do“Your Shopify orders land in your sheet every morning.”
Don’t“Revolutionary AI-powered synergy for your data.”
10 / Naming
- Automated Sheets · “BrilSheet for Shopify”
- Build with AI
- BrilSheet for Claude · the plugin
- BrilSheet App
- Our Playbook
- Hire an Expert
- Free Consultation
Say “for Google Sheets” and “works with Claude”.
BrilSheet is not affiliated with Google, Anthropic or OpenAI.
11 / Our mission
Make Google Sheets run themselves, so people spend their time on decisions, not copy and paste.
“Work once. Automate. Help more people.”
brilsheet.com
